![]() To determine what signals indicate user value, here are two strategies: Be the user The point behind tracking active users is to make sure that the product or application is providing users continuing value. There are many different ways to define an active user, but the goal is always the same. ![]() The most important decision in calculating active users is defining the criteria. While it might be of interest to know whether certain users are highly active, making this kind of miscount will make your calculations of active users incorrect. User 1: is an active user (but should only be counted once)ĭouble-counting people is a common mistake if they take multiple actions.User 1: Opens the app again and presses another button.User 3: Opened the app, scrolled, swiped, and pressed a button.User 2: Opened the app and took no action.User 1: pressed a button then closed the app.The following events are recorded for a particular day:.Criteria: user performs at least one action in the app (e.g.Collect data, and sum the number of unique users who meet your active user criteria for each period of time.Determine the period of time you are interested in examining (e.g.Determine the criteria for an active user.We will walk through a simple example first and then delve into strategies for defining activity in the next section. The steps to compute active users can be deceptively simple, but can become complicated depending on how activity is defined. Monthly Active Users (MAU): The number of unique users that engage with your product within a 30-day window.Weekly Active Users (WAU): The number of unique users that interact with your product within a 7-day window.Daily Active Users (DAU): The number of unique users that interact with your product within a 24-hour window.Common time periods and their abbreviations include: All users who perform the activity criteria are counted over a set amount of time. For a website or application, activity could be defined as simply opening the site or app, require taking a specific action, or involves performing a certain number of actions. The criteria used to define a user as active will depend on the company and the product. Active user counts are a high level product metric to measure growth, churn, and product stickiness. The active users metric counts the number of unique users who engage with a web site or application within a particular period of time.
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